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By TOM HENNINGSEN
Cubs' season ticket holders received quite a surprise when they opened their packages of tickets in mid-March. In what I consider a brilliant move guaranteed to appeal to anyone who ever collected baseball cards or is a ticket holder of more than a few years, the Cubs have turned every ticket into a collectible.
Each ticket pictures a replica of a Topps baseball card. Of course the greats (Ernie Banks, Lou Brock, Billy Williams et al) and very good players (Phil Cavaretta and Ron Santo for example) are included, but so are players such as Bob Dernier, Damon Berryhill, Rick Wilkins and others who, sometimes, flashed across the sports page's headlines and quickly faded into, at least, semi-obscurity.
The Cubs' Marketing Department has made every ticket a keeper -- a souvenir of a probably not-terribly-important game. I wonder how long it will be before complete sets of 2012 Cubs' tickets begin appearing on eBay.
Chicagoan Tom Henningsen was a long-time columnist for Baseball Hobby News and operated a baseball card shop in his hometown for many years. His favorite player is still Hank Sauer.